Stravinsky and Shoenberg's Essay Example | Topics and Well Written Essays - 1000 words

Stravinsky and Shoenberg's - Essay Example Igor Fyodorovich Stravinsky was conceived on June 17, 1882, in Oranienbaum, Russia and passed on April 6, 1971, in New York. His dad, a bass artist and his mom, a talented musician, brought him up in St. Petersburg. Likewise, he was a resident of the United States and France. After dads passing in 1902, Stravinsky chose to turn into an arranger. Also, he truly got one of the most acclaimed virtuoso authors of the twentieth century. Igor is a key figure of such workmanship heading, as innovation. His work has revolutionarily affected melodic thoughts during the First World War. Stravinsky made in excess of 100 works, executed by the Ballets Russes. One of his the best expressive dance works was The Rite of Spring, which brought to him the exceptional notoriety in the realm of music. It was debuted in Paris in 1913. This melodic work was made in the main period of Stravinskys vocation, the purported Russian time frame. In that time the writer frequently visited Paris for work. By and by, Russia remained his home. (A&E Television Networks, 2015) The primary execution occurred at the Th㠩ã ¢tre des Champs Élysã ©es on May 29, 1913. It was one of the most celebrated energizing activities, which prompted fights and debates among the crowd. Throughout the entire existence of melodic theater it is one of the primary evenings of distress. During the presentation, the artists couldn't hear the music, since individuals have made an extremely uproarious commotion. No ifs, ands or buts, we can say that this structure was the first gratitude to its strong, harsh rhythms and uncertain disharmony. The Rite of Spring is another melodic idea, where fluctuate metric lopsided characteristics and rhythms. This work is joined by splendid arrangement and pointedly noisy harmonies. The arrangers approach was observational. He generally needed to test his melodic materials and make something new, already unidentified. He explored different avenues regarding various harmonies, continually playing the piano. In spite of

Goya foods Essay

Begun in 1936, Goya food is increasingly popular in the American market where it has focused on the different Hispanic market the in the new markets it is focusing on. With its home office in Secaucus, New Jersey the organization bargains in canned nourishments and other food items, for example, squeeze and cooking oil. A portion of the significant brand names in the market are additional virgin oil, Paela, Adobo and a grouping of planned plans and blends for the market. These items are spread out in four significant ventures †¢ Bakeries †¢ Beverage fabricate and packaging †¢ Coffee and tea producing Fruit and vegetable preparing †¢ Meat and food items handling †¢ Cereals and different nourishments preparing Conrad Colon, the group’s promoting chief says that the thought behind their vesting into various food items, for example, beans and rice is to change normal items to Goya specials (Luther, 2008, pp 69). Positioned number 366 in the Forbes magazine biggest privately owned businesses the organization has indicated that it is on its way from climbing structure the little endeavors class to one of the best 20 multinationals. The firma has developed after some time in size and structure. Right now the organization is utilizing its achievement in the American and South American market as an inspiration to dispatch its items in the Asian market, for example, Singapore and Taiwan, Malaysia and Hong Kong also called the Asian tiger economies. These economies are right now encountering extremely high financial development. Customer spending is on the ascent as the government assistance of the general public improves (Thang, 2008, pp 28). Serious investigation Goya Foods is to enter the market at the stature of its prosperity as a brand offering something more than the normal. Its image is interchangeable with innovativeness in plans (Luther, 2008, pp 67). Also, Luther (2008 says that the organization has changed canned beans to more than canned beans to Goya beans. He takes note of this is the thought that the organization is enjoying some real success on: brand distinguishing proof with quality and client dependability. Goya Foods, which had incomes of $713 million a year ago, has gotten interchangeable with Hispanic bundled results of each influence. He refers to the situation where retail outlets and markets have changed structure naming Hispanic food walkways as so to Goya nourishments. This is against the conventional marking frameworks where paths are named as â€Å"Asian foods†. Of this, Conrad says â€Å"We have been selling our items for a long time, with the goal that a portion of our items, similar to our dark beans, organic product nectars and olives, have become some portion of the culture†. The organization has responded this grasp with acknowledgment of Hispanic culture, for example, praising the Puerto Rican Day Parade in New York. Publicizing and advancement is done both in English and Spanish even in their sites (Telvin, 2006 pp110) Proceeding onward to the socially rich market could then be a defining moment for the organization and the market if the section to the market is well planned and the planning is right. This gives the organization an upper hand in that the business sectors in Asia have customarily been formed by the Asian culture. Making a move into the market would appear to pundits as â€Å"banging your head on a divider. † This is all the more so in light of the fact that China has overwhelmed the handled nourishments showcase in China and has figure out how to enter the US and European market. The quality of this development in the market for Chinese items is pegged on low evaluating other than brand name and quality. Nonetheless, Colon considers this to be a great chance to rock the boat and present another culture in the market. He accepts that the equivalent social experimentation that has occurred in the US can be duplicated in Asia utilizing the correct advertising systems. He says their quality lies in the recognizable proof of the company’s brand name with Hispanic culture which is significant in focusing on the socially courageous market in that area. Along these lines, Goya’s passage into the Asian market can be seen as a social fare structure the Hispanic world. Telvin (2006, pp112) sees that the 2005 gift by Goya nourishments to tidal wave casualties in South East Asia as seeking technique in the district before the advertiser causes a to prowl into the market. Goya Foods perceives their significant rivals in the American market are Del Monte, Can Agra and Kraft nourishments as appeared in the company’s site. Del Monte is probably the biggest contender with a worldwide nearness all around spoke to in Asia by its Del Monte Pacific branch. The development of this Pacific branch serving the Asian and American market has been encountering twofold digits development since the turn of the thousand years. Previous Chairman of Del Monte Pacific, Tony Chew says that the company’s 100 or more years nearness in the business has made solid brand name for the organization whose local head advertiser ascribes to â€Å"leveraging our qualities underway, promoting, and dispersion, and growing our business through synergistic partnerships or vital acquisitions† One of the reconciliation collusions are with the Cadbury Schweppes in US, Nabisco in Canada and Seven-up. Such unions joined with an accomplished administration, solid budgetary base from investors and a long history has added to the company’s naming as â€Å"one of Asia’s most elevated worth creators† This has made a sort of market passage hindrance in the market with a great deal of client steadfastness and vital partnerships framing the base of the boundaries. Industry conjecture The bread shops industry as on of the extremely serious market is relied upon to develop by 5% in 2009. This is a noteworthy ascent after the reduction in customer going through hurt the market with evaluated development for 2008 just expected to be 2% in the American market. The development will consistent up to around 4% in the following four years according to showcase forecasts. Colon traits their proceeded with development and strength in the Hispanic American market to â€Å"knowing the Hispanic market better than any competitor† through statistical surveying. Given that there exist a considerable lot of chances in a nation like Malaysia, great statistical surveying in the nation ought to be relied upon to yield great outcomes. As per an industry report on the status of the prepared food industry in Malaysia the business has a great deal of chances short recorded as flour based items, for example, pasta, scones, pre-blends, solidified cakes and chocolate candy store †¢ oat based items, for example, breakfast oats, muesli and moved oats †¢ unadulterated natural product juices, squeezed orange concentrates, solidified vegetables, eatable nuts and canned organic product †¢ toppings, flavoring and sauces †¢ nourishing snacks, for example, natural product rolls and yogurt bars †¢ wellbeing food sources and bars †¢ halal-handled meat, for example, corned hamburger CanAgra as a contender to Goya bargains in brands, for example, Rosarita, Blue hood and Gilroys nourishments is as of now making a continuous exit from the Asian market following quite a while of frustrating deals by cutting tasks. With an additional room made by CanAgra, Goya can enter the creation to have a portion of the benefits. Canned, solidified food preparing industry is encountering acceptable development regardless of the fall in this year’s purchaser spending which has harmed deals over all enterprises. This industry is relied upon to enlist an augmentation of 1% to 5% from last year’s and keep up the equivalent in 2009. Ensuing years are assessed to see the business fall back to 4%. This expansion in development is generally attached to increment in populace. What's more, India’s prepared food industry is developing at a normal of 12% every year. Such open doors exist for organizations, for example, Goya to utilize by wandering into the market. Goya’s item technique Recognition of culture as the principle selling half quart by the organization has been placed into full usage through market division by culture. Goya perceives that dietary patterns from one social gathering to different changes a great deal. Along these lines the organization has understood the need to fulfill all business sectors by sectioning the specialty markets and creating explicit items for that advertise. As per a connection in the company’s site http://www. goya. com/english/plans/recipe_category. html? id=6 the business sectors are separated into four significant classes. These are Mexico, Central and South America, Spanish and the Caribbean. In each market there are different items in type of plans that are extraordinary to that showcase as it were. Notwithstanding, the part of social trades allows assortment in that social experimentation through Goya items is encouraged. The organization has deliberately utilized limited time and showcasing efforts that are very much promoted. Partnerships with conventional markets and huge retail outlets have helped in item arrangement as a type of publicizing. Also, the way that Hispanic nourishments are on the whole being marked Goya is functioning admirably for the company’s strategy. Be that as it may, the equivalent naming can prompt loss of market. Low quality items implied for the Hispanic market can be seen by the market as having a place with Goya which isn't the situation and henceforth the organization loses client devotion based on low quality items. This would d be against the company’s motto: If it’s Goya, it must be acceptable. Gainfulness and spending investigation Increased item costs and diminished buyer sending has for the better of this current year demonstrated dangerous to advertisers. In an offer to stay above water, Goya and her other industry rivals had to build their costs. In this manner, as Kraft nourishments conceded their expansion in benefits this year was somewhat because of a 7% expansion in the costs of their items. Once more, passing by a similar contention, the objective of Goya hitting the $1 billion imprint this year in deals is unquestionably going to be a reality (Thang, 2008, pg 27). Del Monte as the other contender has additionally announced benefits at 11.

Essay Samples For Comparing Two Libraries

Essay Samples For Comparing Two LibrariesThere are many essay samples for comparing two libraries. These samples will help you find the best library for your assignment. It's a great way to get your student a personalized library, so make sure you read each one thoroughly.One essay samples for comparing two libraries will have you scan the text of two books on fiction writing. The material should include something about your student's work such as the first book they read, the second book they read and the way the characters are different or similar. Another example could be their favorite character in the first book and a favorite character in the second book.Another essay samples for comparing two libraries will show you how to compare the style of a student's handwriting with the text in a book. If your student writes very well then there may not be enough differences in the fonts and word spacing to notice the differences in the writing. A student with less practice may notice th e differences more easily. If you're unsure if a student's handwriting is too cursive then use the tips above to compare.If you want to see how much difference a writer can make in a book with their writing, you can check out essay samples for comparing two libraries. Again, the sample will have you scan a book, but this time it will have you write a short story, and read it back to back with the same paragraph structure. The goal is to see how much difference a writer can make in a different paragraph or sentence in a different book.One last essay samples for comparing two libraries will allow you to see if the right essay helps the reader. For example, if your student wrote an essay about why Shakespeare's play Julius Caesar isn't a classic, you might be able to see if their argument would work better if it were written in a different time period. This may seem obvious, but sometimes just a few details can make a huge difference.You might also find that essay samples for comparing two libraries include a lot of the same questions. Be careful, because this doesn't always mean that the question is the same. A question on a website might not be the same as a question on a college website. You should also be careful because you might not get all the same answers in the same essay samples for comparing two libraries.To get some ideas, you can do an online search for the topic you want to write about. You can also look at an article or book that has already been written. Keep in mind that even if the essays on one site are similar to others, you'll still find a lot of variation.With these essay samples for comparing two libraries, you can see that there is a lot to go over. Sometimes you will have to compare different materials, sometimes you'll compare different periods, and you'll probably be comparing different styles of writing. Just keep in mind that the real test comes when you go to your student's house and get the assignment.

Apatosaurus, the Dinosaur Once Known As Brontosaurus

Apatosaurus, the Dinosaur Once Known As Brontosaurus

A Global E Commerce Company Called Alibaba ( China ) Co,...

1. Introduction Concern about Big Data has been heightened in recent years. The report intents to first discourses the definition of Big Data, relationship between business analytics and Big Data, and several commercial softwares of Big Data. Then the report will illustrate a case study on a global e-commerce company called Alibaba (China) Co, Ltd with company background information, challenges when facing and applying an accounting information system of Big Data and Benefits that Big Data bring to the company. It should be also noted that the report heavily emphases the impact of Big Data particularly through an accounting perspective. As a consequence, the report will come into a conclusion on implications of Big Data to business organizations. 2. Description of Big Data Data are raw materials that constitute an information system. When it comes to Big Data, the common perception of the ‘Big’ is in size, which can be elaborated as significant, complexity and challenge (Ward Barker 2013). The magnitude is similarly addressed to volume, velocity and variety (Douglas 2001). Howie, one of the Microsoft engineers, succinctly discoursing Big Data as the expression progressively adopted to define the process of exercising serious computing power – the up-to-the-minute in artificial intelligence – to colossal and often highly intricate sets of information (Howie 2013). These diverse explanations present a perspective that Big Data appears as a more integrity andShow MoreRelatedCase Study on Ebay18810 Words   |  76 Pagesfollowing questions: 1.Till 2005, eBay EachNet was the leader in the Chinese e-commerce market, controlling more than half of it. But eBay EachNet soon lost its market leadership position to Taobao.com (Taobao). In this context, analyze the reasons that can be attributed to Taobao’s edge over eBay. 2.a. To enable people to trade with each other, Pierre Omidyar created a marketplace in September 1995 which was later called eBay. By mid 1997, eBay received one million page hits per week with 15,000Read MoreBaidu Valuation at IPO9089 Words   |  37 Pagessearch engine in China. After three rounds of private funding, Baidu registered to go public on the NASDAQ Stock Market (Ticker Symbol: BIDU) on August 5, 2005. (See Exhibits 1 and 2 for a listing of Baidu’s private funding sources and pre-IPO share allocations.) The initial public offering (IPO) turned out to be one of the highest-profile debuts since the Internet bubble burst in 2000. The stock price jumped 354 percent on the first day of trading and closed at $122.54, valuing the company at about $3Read MoreMarketing and Internet Service Industry Essay example10345 Words   |  42 Pagescontribute myself to this program. T heir helps directly and indirectly push me to finish this dissertation. Table of Contents Table of Contents 2 List of Figure 3 List of TablesChapter One Introduction 4 1.1 Background of Chinese Internet service industry 5 1.2 Background of Tencent 7 1.3 The current events - Tencent VS 360 Safeguard 9 1.4 Scope, sources and methodology 10 Chapter Two: Literature Review 12 2.1 PEST analysis 12 2.2 SWOT 15 2.3 More on the differenceRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesCONTENTS: CASE STUDIES CASE STUDY 1 Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5

Inter Country Adoption Is Becoming More Prevalent Among...

Inter country adoption is becoming more prevalent amongst American citizens. The process of adopting a child from another country can be tedious, but the very particular precautionary measures and steps are set in place to ensure not only that the child’s best interest are at the center of the adoption but to also ensure that the adoption is legitimate in both the country of origin and in America. The process of adopting from countries that have ratified The Hague and non-Hague countries are different and will be outlined below. The Hague was ratified in 2007 in the United States and outlines the procedure for inter-country adoption for citizens of countries that have adopted it. Before an adoption can take place, it must be established that the child is adoptable, meaning that the proper authorities have made efforts in pursuit for the child to be adopted within the country and that the child does not have a suitable family to care for him. (Article 4) After the child is deemed adoptable, with the child’s best interest always at the forefront, one needs to attain consent in writing from the birth mother and the proper authorities, it is forbidden for such consent to be induced by payment of any sort. (Article 4) Also, after weighing the factors of the child’s age and maturity, the child needs to be counseled, his wishes and opinions need to be considered, and only after he has freely consented without any form of bribe, then the process can continue. (Article 4) Next, theShow MoreRelatedNature of Indian Constitution11177 Words   |  45 PagesConstitution of India- Whether Federal or Unitary It has been the matter of debate among the scholars that whether the constitution of India is completely federal or unitary in nature. But actually Indian constitution contains both features of a federal constitution and unitary constitution. But for the very clear picture of this conclusion first of all we have to know that what is the federal constitution and what is unitary constitution. What feature of Indian constitution makes it federal or whatRead MoreIntercultural Communication of American Tv Series in China6643 Words   |  27 Pagesç ¾Å½Ã¥â€° §Ã¥Å" ¨Ã¤ ¸ ­Ã¥â€º ½Ã§Å¡â€žÃ¨ · ¨Ã¦â€"‡åÅ'â€"ä ¼  Ã¦â€™ ­Ã¦â‚¬ Ã¨â‚¬Æ' Ã¥ §â€œ Ã¥  Ã¯ ¼Å¡ Ã¥ º ·Ã¤ ¿Å Ã¨Å  ³ Ã¥ ­ ¦ Ã¥  ·Ã¯ ¼Å¡ 200903010104 ç ³ » åˆ «Ã¯ ¼Å¡ Ã¥ ¤â€"è ¯ ­Ã§ ³ » ä ¸â€œ ä ¸Å¡Ã¯ ¼Å¡ è‹ ± è ¯ ­ Ã¥ ¹ ´Ã§ º §Ã§  ­Ã§ º §Ã¯ ¼Å¡ 2009ç º §3ç  ­ æÅ'‡å ¯ ¼Ã¦â€¢â„¢Ã¥ ¸Ë†Ã¯ ¼Å¡ 刘ä ¿Å Ã¦  ° Cross-cultural communication of American TV Series in China –illustrated be the example of The Big Bang Theory Submitted by kang Junfang Student ID number (200903010104) Supervised by (Liu Junjie) A paper submitted in fulfillment of the requirements of the degree of Bachelor of ArtsRead MoreAnalyzing the Polluter Pays Principle Through Law and Economics5023 Words   |  21 PagesSir John Houghton The paper starts with the basic knowledge of the Polluter Pays Principle and proceeds with the Historical evolution of the principle. 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1984

1984-Winston Smith Essay WINSTON SMITHWinston Smith, the main character in the novel 1984, rebels, acts stubborn, and shows braveness against the Party in many ways. The Party is a group who controls the people of Oceania. There are many rules that the people must abide by. If they dont and they get caught, they will be punished. Winston was one of those people who rebelled until he got caught. One of the ways he rebelled against the Party was at the beginning of the novel. Thinking negatively against the Party is a crime. You are supposed to believe what the Party wants you to believe and if you dont, then you are causing a crime. Winston never really believed in the Party and by showing that he didnt he didnt participate the correct way in the Two Minutes Hate. In the Two Minutes Hate, you are shown a type of movie for two minutes which is about the enemy to the Party and you are supposed to cheer against it. Winston just watched the people yell and scream for a while and then he started to join in and realized that The horrible thing about the Two Minutes Hate was not that one was obliged to act a part, but that it was impossible to avoid joining in. Winston also acted very brave toward the party. To show his braveness, he dated Julia and wrote bad things against the Party when he knew it was wrong. Winston knew that if he did get caught, he would get punished but he act ed brave and did it any ways. Here is an example of his braveness in the novel: His pen had slid voluptuously over the smooth paper, printing in large neat capitals- DOWN WITH BIG BROTHERDOWN WITH BIG BROTHERDOWN WITH BIG BROTHERDOWN WITH BIG BROTHERover and over again, filling half a page. Winston did not only rebel against the Party and act brave, but he also acted stubborn. At the end of the novel, Winston ends up getting caught rebelling against the Party. He was then forced to go to the Ministry of Love. There, OBrien controlled the torture that Winston had to go through to be brain washed into believing in the Party. Although Winston was tortured very severely, he used his stubborness to last as long as he could before giving in. Here is an example of his stubborness: OBrien held up his left hand, its back toward Winston with the thumb hidden and the four fingers extended. How many fingers am I holding up, Winston?Four. And if the Party says that it is not four but five-then how many?Four. I think George Orwell used the character of Winston Smith in 1984 to show how easy it is to be brainwashed. Winston used his braveness to rebel against the Party even though he knew he could get caught and then when he did, he used his stubborness to try not to give in to the torture but he ended up failing. After reading my examples, I hope you understand that although he does get caught, Winston is known, by the readers, for his rebellousness, braveness, and stubborness against the Party. Book Reports

Challenges of Women in China

Topic Paragraph In many societies, women are faced by challenges they have to deal with on a daily basis. Some of the challenges they face deprive them of their capacity to sustain their livelihoods hence compelling them to lead lives of poverty.Advertising We will write a custom proposal sample on Challenges of Women in China specifically for you for only $16.05 $11/page Learn More In China, women who live in rural areas prone to floods go through a lot of suffering when the floods occur (Du and Zheng 75). Some of the factors that make them suffer include lack of planning on how to mitigate the effects of floods and inadequate disaster preparedness. As a result, there is need for women to be empowered through various projects that attempt to reduce their vulnerability to natural disasters. Among the organizations that have taken the lead in addressing the challenges women face in China is China Women’s Development Foundation. The foundation inten ds to work on a project that will deal with the challenges women are exposed to due to natural disasters. This detailed proposal provides the funding agency with a breakdown of how the project will be undertaken (Community Projects Funding 5). Funding Agency and its Guidelines The funding agency to provide funds for the project is known as Women’s Hope and Education Trust. It is an international organization that funds women’s projects with the aim of empowering them and reducing some of the problems they go through. The agency has a number of guidelines that should be followed in order for funds to be granted. The first guideline is that the group seeking the funds must have worked for at least two years and its membership must exceed eight people. The second guideline is that there must be a guiding constitution for the group. The third guideline is that the group should demonstrate leadership qualities and preparedness to impact the community positively. The fourth guideline is that the group should prove its inability to pay the required money and finally, it should be ready to receive further training in educational institutions.Advertising Looking for proposal on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Literature Review Project Summary Most women in China are exposed to many social problems due to lack of financial resources and the fact that education chances for women are limited. When natural calamities such as floods take place, people suffer with women bearing the brunt of such calamities hence the need to find ways to reduce the adverse effects that come with floods. In China, women who live in the river basins are exposed to high economic risks since such calamities occur repeatedly. Despite the fact that the calamities are seasonal, once they occur women lose their livelihoods, housing and even deaths are recorded. This happens as a result of lack of enough planning, a bsence of organizational skills and ineffective strategies to mitigate against such disasters. In order to deal with the unfortunate circumstances women find themselves in, Women’s Studies Institute in China intends to put in place mechanisms to counter the risks associated with such disasters and instead raise livelihood chances for the vulnerable women. The project intends to build capacity for women living in disaster prone areas to assess economic risks, embrace strategies of coping with the disasters and reduce the losses associated with the disasters. In addition, the project will increase the chances of livelihood for women by improving their access to markets, elaborate planning, quality production and encouraging women to work collectively. The project intends to boost new techniques of carrying out agricultural activities, make use of available subsectors and establish and support cooperatives with a strong emphasis on participation of women. Through the interventio n, it is anticipated that women and the community at large will gain new skills that will sustainably improve their chances of livelihoods after disasters. Problem Statement Women and other disadvantaged individuals in China who live in areas prone to floods are exposed to rising economic risks apart from having to deal with the difficult impacts of natural disasters. The nature of the land and topography in China exerts pressure on the environment hence it causes unexpected disasters such as floods.Advertising We will write a custom proposal sample on Challenges of Women in China specifically for you for only $16.05 $11/page Learn More Such disasters affect women negatively and make their lives difficult due to lack of economic sustainability. Floods in China lead to destruction of agricultural land, displacement of biodiversity, reduction in the productivity of human health and loss of livestock. These occasional occurrences make women even more vulne rable, destroying their source of livelihoods and making their sustainability mechanisms unfruitful. In addition, women more often concentrate on income generating activities that are not sustainable due to lack of enough planning, absence of organizational ideas and ineffective strategies of coping with the situations. As a result, there is need to put intervention measures in place in order to liberate the Chinese women who live in rural and vulnerable regions from the challenges they go through (Jacka and Sargeson 198). Project Description Following a request from the funding agency, this proposal is developed to create and implement an intervention mechanism aimed at improving the lives of the Chinese women and enhance their livelihoods. The proposal discusses strategic approaches that will be used together with the efforts of other organizations in managing disasters and reducing the vulnerability of women. The main contribution of the project will be the increase in livelihood chances for women, factoring in the natural calamities and working for a long-term sustainability for the vulnerable women. The project will look at the areas where women are vulnerable and marginalized and create strategies that will increase their knowledge and skills in sustaining themselves. Project Goals The project’s overall goal is creating better livelihoods for the Chinese women who face many challenges due to natural disasters and underdevelopment. Project Objectives The following are the objectives the project intends to achieve: Eliminate the economic risks that face women in rural areas as a result of natural calamities Enhance the capacity of the targeted women to identify, produce, finance and market the agricultural products they produce. Support the establishment of community-based organizations and develop strategies for marketing the products produced by the women in order to increase their sustainability. Project Results The following results are expect ed to be achieved by the time the project will come to an end.Advertising Looking for proposal on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More The women will have more knowledge on how natural disasters such as floods affect their economic sustainability. They will also have adopted appropriate participatory strategies to mitigate against the effects of natural disasters on their lives. In addition, the women will have acquired skills of managing the community-based activities aimed at improving their livelihoods. Project Methodology There are a number of components that will be adopted by the project in an attempt to implement the project methodology and eventually achieve the desired goals. Awareness and education on Disaster Preparedness The project will make arrangements for the women to be taught how to deal with disasters through workshops. This will boost their existing knowledge on disaster preparedness. The main focus will be the economic hurdles that are brought about by natural disasters. Some of the mechanisms that will be used to prevent the losses that accompany such disasters include community insurance. T his will be achieved through institutions owned and run by the community members especially women in order to reduce the economic burden associated with natural disasters. However, this is a concept that will be designed after consulting the affected communities to assess the needs and risks and then incorporate a participatory approach. At this level, it will be the goal of the project to carry out research and create practices of community insurance to establish mechanisms of handling economic downturns occasioned by natural disasters. Establishing Community-Based Organizations which are Sustainable Community based organizations make it possible for disaster interventions to be sustained for a long period of time. They are also responsible for promotion of good governance and equity. The project will offer its support to ensure that community based organizations take up the role of disaster management and marketing strategies in a more systematic way to reduce the risks of natural disasters. By using planned intervention measures, education and awareness will be generated through cooperatives to benefit the women (Chen 92). New Agricultural Techniques The project will strive towards the introduction of better irrigation mechanisms, cash-cropping methodologies and agro-forestry techniques. The vulnerable women will be provided with technical and financial assistance in order to effect the implementation of the techniques. Provision of technical assistance will be participatory in nature and also through production strategies. In addition, the women farmers will be given opportunities to attend agricultural fairs and other exhibitions. Works Cited Chen, Martha. Membership-Based Organizations of the Poor, Routledge New York: 2007. Print. Community Projects Funding 2009. Web. Du, Faghqin and Xinrhong Zheng. Women’s Studies in China:Mapping the Social, Economic and Policy Changes in Chinese Women’s Lives, Ewha Womans University Press: Seoul, 2005. P rint. Jacka, Tamara and Sally Sargeson. Women, gender and development in rural China, Edward Elgar Publishing: New York, 2011. Print. This proposal on Challenges of Women in China was written and submitted by user Galilea B. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Hamlet Essay

Hamlet Essay Hamlet Essay Many hundreds of years ago, William Shakespeare wrote what he thought to be a great fictional tragedy. He was right in one aspect, Hamlet did become on of his most successful plays ever written, it wasn't however as fictional as he might have believed. Many of the topics and ideas in this play reappear in our lives today.Hamlet likes to express his intense hatred towards his mother's new husband who is also his uncle. He makes it very clear that he thinks she made a horrible decision. This scenario reoccurs many times in today's society. Now that divorce is so prominent, the rate of second marriages has also increased. There are many times that the children involved don't like their new mother or father. Many times the parents take into consideration the thoughts of their children but in some cases, like that of Hamlet, the children aren't even thought of.English: 16th century illustration of The Spanish ...This caused a lot of anger towards the situation. He felt that h is mother was betraying his father by marrying his uncle. He was so upset about losing his father that he would have probably hated anyone his mother had married.One would think something that bothered Hamlet this much would eventually drive him mad but did it really? Hamlet was thought to have gone insane by Claudius and his fellow former schoolmates but was he actually as mad as he was perceived to be? It seems he had many reasons to be insane such as the death of his father, his mother marrying his uncle, the death of Ophelia, the fact that he had seen the ghost of his father and his constant need for revenge. His insanity was just a cover to hide what was really the problem, that he was burdened with extreme...

Choose a topic Research Paper Example | Topics and Well Written Essays - 500 words - 1

Choose a topic - Research Paper Example long-term capital investments.  As many companies require credit and loans from banks to sustain the  business practice so if the payments are not made then the businesses tend to fail (Baily & Elliott, 2013). An individual gets affected of US Financial market crashes. It affects an individual as companies suffer losses, and they reduce benefits like health care and insurance. Moreover, due to low-income people will not be able save as they need to meet  daily expenses (Baily & Elliott, 2013). Answer 2: Primary role of Federal Reserve System is to provide the citizens of United States with a safer, flexible, as well as stable flow of monetary benefits. In the current economic condition, they have effectively participated reducing unemployment by introducing large-scale intervention that created money for them. The role of Federal Reserve Chairman is to protect the economy of United States against inflation and determine businesses in order to boost the economy, testifying twice a year and steering the FED to solve financial matter through consensus. In order to protect economic environment, the chairman of Federal Reserve can make monetary policy, supporting the economy by checking inflation. The role of Federal Reserve Board has the main role to devise U.S monetary policy and making key decisions at Federal Open Market Committee (FOMC). With respect to current economic condition, the board supervises the banking performances that affects the economy and most importantly as President of United States need to take approval from the board relating to financial, agricultural or industrial interests so they require to carry out effective decisions (Alessi & Sergie, 2013). Answer 3: The interest rates have an affect the United States when the prices in the Federal Reserve Board are fluctuated. Interest rate is basically the charges the lender take for lending money if there is lower interest rate people will have more money spend creating a ripple effect through

Business Law Term Paper Example | Topics and Well Written Essays - 1000 words

Business Law - Term Paper Example Yes, the surveys of the Coca Cola consumer experts can be admitted to court. According to the Federal Rule of Evidence Rule 702, expert testimonies that will assist the trier of fact based on sufficient facts or data are admissible to court. The survey must be a product of reliable principles and methods applied reliably to the facts of the case. Statement of Facts This office is considering whether to prosecute the Pepsi company for false advertising. Coca Cola company discovered that months ago, Pepsi company distributed a mailer directly to consumers as part of their campaign. The mailer focused on Coca Cola causing obesity and compared it to their own product. The mailer stated how Coca Cola products can make the consumers fat due to excessive sugar content. The mailer was distributed across the country to more than 1 million consumers between January 2011 to March 2011. ... Discussion It is very clear that Pepsi committed false advertising by distributing mailer that claimed Coca Cola’s products can cause obesity. In order to prosecute Pepsi for violating the Lanham Act, the company should be able to prove that the defendant made a false or misleading description in a commercial advertisement. This advertisement actually deceives and should likely influence the purchasing decision which injures the plaintiff as a result. Scotts Co. v. United Industries, 315 F.3d 264, 272 (4th Cir.2002). The challenge in this case is to prove that the advertisement or the mailer is intended to mislead or confuse the consumers upon a claim of implied falsehood. In short, a court may find the mailer statements literally false but absent a literal falsehood, statements can only be said impliedly misleading if presented with evidence of actual consumer deception. PBM Products LLC PBM LLC v. Mead Johnson Company, No. 10–1421 (4th Cir. 2011). In your case, since Pepsi did not literally and expressly stated that Coca Cola is harmful and can cause obesity, the company needs to supply evidence that the misleading statements made through the mailer confused and deceived the consumers. The court must determine if claims are made unambiguous and false. There are times that a literally false message may either be explicit or conveyed by necessary implication only. If advertisement is considered in its entirety, the consumers will know that the claim is clear and unambiguous. In the case of the mailer statements made by Pepsi, there is no express statement that Coca Cola is harmful and can cause obesity. But the relationship of the statements made shows

Social Media in China Essay Example for Free

Social Media in China Essay Introduction: According to Webster’s dictionary Social Media are â€Å"forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content.† The main purpose of social media as a marketing tool is to engage with consumers. Social media allows businesses to engage with consumers in ways that were never possible before. For most companies, creating a social media campaign is not the challenge. The challenge for most companies is their ability to measure effectiveness of their social media efforts. Measuring how a social media campaign translates into profits for a company is no easy feat. But there are some things companies can do to not only make their campaigns successful, but to measure the benefits of this success. The objective of this research paper is to explore how businesses can use social media as a successful marketing tool. Specifically, this paper will address how Chinese businesses can use social media as an effective marking tool. It will also explore the differences between social media in the United States and China. Social Media Platforms in the USA There are several types of social media which are used in the United States. The most commonly known are those which are considered to be â€Å"social networks.† These sites allow for individuals to make their own personal profile and connect with other individuals. Communications on these platforms come as video, messages and pictures. Facebook and MySpace are commonly used to keep in touch with friends and family. LinkedIn is a different type of social network whose primary focus is to connect business professionals with one another. Many businesses use these types of social media to share important information about the company activities with consumers. They can also use these types of tools to entice consumers to purchase products or visit their stores. These types of networks can also be used to target customers or to create a buzz about some new product or promotion going on with a specific company. Pepsi is a great example of how a company used Facebook to increase sales. â€Å"Pepsi used social networks, specifically Facebook, to gather custo mer insights about their DEWmocracy promotions. Their efforts lead to the creation of various varieties of their Mountain Dew brand.† By allowing the customer to decide what flavors they would like to see created, Pepsi gained great insight about the people who buy their product. Another type of social platform is what is known as a microblog. A microblog is a shorter condensed version of an actual blog. These platforms limited their users to 140 characters as opposed to regular blogs that allow users unlimited amount of characters. They are used for immediate and constant updating when things happen or even when they are happening. The purpose of the microblog is to get small bits of information to your â€Å"followers† as quickly as possible. Twitter is the most commonly known and most popular microblog in use today. With Twitter, a user can create their own account and then can elect to â€Å"follow† other users on the platform. They can choose to â€Å"follow† friends, family and even celebrities. Bu t from a business standpoint, there is more value in Twitter than just tweeting and retweeting. According to Schmidt, â€Å"Twitter can be used as a monitoring tool to get data that marketers need to make decisions. Companies now have ability to monitor what consumers think and feel about their specific product. One tweet from a company has the potential of reaching all 140 million Twitter users† (Schmidt.6). Though the microblog is a newer type of social media platform, Twitter has seen huge success since its birth in 2006. Marketers can capitalize on this platforms’ success by utilizing it in their business’s everyday marketing strategy. Blogs are also considered to be a type of social media, though less popular than the ones previously mentioned. A blog is similar to an online journal or diary but is used by several different people for different reasons. They are not limited in length and can be very informative or just for fun, depending on the author. The entries can also be short or long as well. Schmidt explains that, â€Å"the blog has a solid pla ce in social media because of it flexibility and capacity for interactivity. A blog reaches people in different ways than other mediums do so it is a good idea for companies to use this together with other social media outlets, not instead of them† (Schmidt.4). It is important to note, however, that if a company uses a blog, they must make sure they invest the time and energy to keep the information current and the posting frequent. Social Media in China Social media in China takes on a unique form compared to the rest of the world. Unlike other countries, the use of such social media sites like Facebook and Twitter are banned and blocked in China. â€Å"Rather than eliminate social media all together, these restrictions have resulted in a flourishing home-grown, state approved ecosystem in which Chinese-owned properties thrive† (Crampton.1). Social media has become integrated in the lives of Chinese people. Most internet users in Chinese experience the internet solely through social media. The Chinese platforms created are similar to those platforms used across the world. Like their US counterpart, the Chinese have developed numerous types of social media platforms. While other counties use Facebook, China has developed a platform called Renren. This â€Å"social network† has similar features to that of Facebook in which users create their own personal profile and connect with friends and family. This platform is commonly used to keep in touch with such people. This platform attracts college students and users can also upload video and personal information. However, unlike many other countries, China also has several other platforms which attract unique segments of the population. For example, Douban is a social media site that specifically attracts art students. You are likely to find individuals who are passionate about reading , culture and music. Another type of â€Å"social network†, KaixinOO1, is similar to Renren in that it allows users to create profiles. Unlike Renren, this site is utilized mostly by white collared professionals and is used to share more broad information as opposed to personal content. The Chinese have also utilized the microblog through there platform known as Sina Weibo. Again, this platform has similarities to that of Twitter. The interface works just like Twitter. Users elect to follow certain people and in turn other people can follow them. This platform has about 100 million registered users which consist of a board range of China’s internet population. Some of the people who utilize this type of social media include youth, celebrities, business professionals, and media personalities (Nooruddin.2). But what sets this country’s social media apart is not those platforms that are similar to those of other countries, but those interfaces uniquely utilized in China. An example is the utilization of Chinese bulletin board systems (BBS). These are â€Å"online forums where individuals can post questions and engage in discussions on any range of topics. More the 96% of Chinese online users have spent an hour or more a day on BBS sites. These users tend to be between the ages of 20 to 40 years old from various professional backgrounds. More than 80% of BBS users search for product information and of these users about 61.7% ask other BBS users for their opinion before making a purchase themselves†(Geng.6). These systems allow for users to post anonymously which encourages users to be honest in their reviews of certain products and services. As you can see, different social media platforms in china attract a distinct audience, making it easier for Chinese businesses to target specific consumers. However, while there are many different social media outlets in China, after having a chance to speak with Chinese natives, it seems that Webio is the most highly used by Chinese citizens. We will explore further how businesses in China use these different platforms to successfully use social media as part of their marketing mix. Social Media Differences between the Two Countries Upon reviewing the different platforms in both countries, one might conclude that there is no difference among those types of social media used in both countries. Though at first glance, this may be the case, there is much more to social media in China than simply the platforms which Chinese internet users utilize. Social media has been so deeply intenerated into the lives of the Chinese. In china, the social media is the internet; there is no real distinction. â€Å"Social media platforms and online behaviors vary in important ways from those that may be considered their international equivalents and this difference is not due to censorship,† (Crampton.2). The variations in usage are driven by language, culture and economical development. The platforms which individuals of different countries focus on can vary widely. This variation can occur not only between countries, but within a single country as well. One way to understand the differences between the uses in China verses The United States is by analyzing the differences among the platforms in both countries. Twitter and Sina Weibo are both microblogs used to have short quick communications with users. The differences between these two platforms are rooted mainly in language. Sina Weibo is the fastest growing microblog in China. Though it is similar to Twitter in that it allows users to post 140 characters, Weibo actually allows its users to post videos and photos. It also allows users to comment on other peoples updates and to add comments when reposting a friends message; all things which twitter currently lacks. One of the biggest advantages however, which Weibo has over Twitter is the â€Å"length of communications expressed via microblogs in Chinese verses English† (Crampton.4). Even though both platforms allow users to express 140 characters worth of information in a single post, those users communicated using Chinese have an upper hand. This is due to the fact that each Chinese character is a word. This allows users, but more importantly, companies which are utilizing this platform to engage with consumers, to share more information. The article, â€Å"Social Media in China: The Same, but Different,† shows how Dell utilized this language difference. For a promotion the company was running they posted this update on twitter: â€Å"Today’s deal: Get FREE Eco-Lite Sleeve with the purchase of any Dell Outlet Insprion Mini 10,† (Crampton.4). A similar message on a Chinese microblog for the same add read like this: â€Å"Dell’s National Day Sale runs from Se ptember 11 to October 8th. To celebrate the 60th anniversary with the motherland, Dell home computers is offering 6 cool gifts and deals on 20 computer models. These exciting offers will run nonstop for 4 weeks. Also, get a free upgrade to color casing and a 512MB independent graphics card, as well as other service upgrades. All offers are on a first com first serve bases† (Crampton.4). As one might notice, a 114 characters limit in Chinese translates into 434 characters in English. This turns microblogging in China into more of a blog-like platform. Though these two platforms are different in structure, as business promotion tools, they are one in the same. Businesses use both Webio and Twitter to create a dialog and to get information about what is going on with their company quickly to their users. According to Nielsen, brand information via social media in both China and the US spread through, â€Å"interactions with friends on social media platforms. They believe that their platforms can be used by business to achieve greater success than form traditional advertizing.† It is clear to businesses that these micro blogs are important not only to help create a dialog between the consumer and the business, but more importantly, these specific platforms are used to obtain higher immediate brand exposure, brand identity and brand awareness among consumers. While the social network site Facebook has become the default social network throughout most of the world, China has been able to establish similar platforms which are tailored to attract specific segments of people. Most of the social networks created in China have developed around the interests of people who belong to certain segments of the Chinese population. As mentioned before, Douban is focused on attracting those individuals who are art students. The website also allows registered users to record information and create content related to film, books, music, and recent events in Chinese cities. Unlike Facebook and Renren, it is opened to both registered and unregistered users. Not only can users connect according to their interests but the website also provides recommendations about books, music and more to its users. Based on this information, one can conclude that social media in China has been somewhat customized to meet the needs of several different segments of the population as well as to meet the interests of those people. Companies can benefit from these â€Å"targeted social networks.† Yet oddly, â€Å"many companies have failed to acknowledge the shifts in their marketing strategy. Social media has grown to become the shared commons where Chinese consumers offer opinions, ask for advice and discuss their interests which include brands. Thus, while in the past the internet could have been considered a lost opportunity in China, today, ignoring social media is a business risk† (Crampton.6). The article entitled, â€Å"Social Media: The new Hybrid Element of the Promotion Mix,† examines how the traditional marketing mix has been changed due to the rise of social media. Traditional Promotional Mix Verses New Promotional Mix Traditionally, marketing consists of the four â€Å"Ps,† product, price, placement and promotion. The promotional mix focuses on the promotion elements of marketing. Before social media, companies relied heavily on what is known as integrated marketing communications to interact with their consumers. These communications, â€Å"attempt to coordinate and control various elements of the promotional mix- advertising, personal selling, public relations, publicity, direct marketing, and sales promotion- to produce a unified consumer-focused message and therefore, achieve various organizational objectives as well† (Mangold and Faulds.1). Promotions are all about communication because promotions are the way a business makes its products known to both current consumers and potential ones as well. The goal of a promotion is to ensure that customers are aware of the existing products and it is also used to persuade customers that the product is better that the competing products on the market. It is a marketer’s job to remind customers’ why they want to buy their companies products. Traditionally, businesses spoke to their consumers through such mediums as TV ads, billboards and radio. It is also typical for a company to use sales promotions to influence consumers to buy. The rise of social media has flipped these traditional ideas of promotional marketing on its head. Due to the rise of social media, the â€Å"strategies for communicating with customers have changed significantly† (Mangold and Faulds.358). Mangold and Faulds suggest in their article, â€Å"Social Media: The new Hybrid Element of th e Promotion Mix,† that social media plays a hybrid role in the promotional mix. This is due in part to the fact that social media has changed the way which businesses can communicate with their consumers. Social media not only enables companies to speak directly to their consumers, but it also allows for consumers to communicate with one another on a large front. Companies can use such platforms as Facebook and Renren to communicate with their consumers. The company’s consumers can use these same platforms to give feedback about their experiences with that company’s product or service.â€Å"The second role of social media- enabling customers to talk to one another, is in away an extension of the traditional word-of-mouth communication† (Mangold and Faulds.359). What makes this word of mouth exchange unique is that it magnifies the communication. Before social media and with the traditional approach, individual consumers were only able to communicate their experience to a few friends. Consumers now have the ability to express their experience s to hundreds and thousands of people in the matter of a few keystrokes on a social media platform. This takes the control of what messages are sent to consumers away from the actual business and puts it into the hand of the consumer; it in turn limits the amount of control companies have over the content and dissemination of information (Mangold and Fauld.359). The question for businesses to explore: how can this power of social media be harnessed for the benefit of the organization? The best way to do this is by consistently engaging with the consumers by these platforms. Companies are in control when they are able to create a buzz about a specific product, when they are able to learn from customers and when they are able to successfully target customers. Divol, Edelman and Sarrazin explain how companies can use this control which social media gives them to create successful social marketing campaigns. Divol, Edelman and Sarrazin, authors of the McKinsey Quartly article entitled Demystifying social media believe that in order for businesses to be in control of social media conver sations, they must monitor consumer responses, respond to those responses, amplify their responses and make efforts to lead consumers to long term behavioral changes which will continue to keep them coming back to their company. They describe brand monitoring as â€Å"simply knowing and understanding what consumers are saying about the company’s product.† (Divol.4) They believe that even if a company does not engage in direct conversation with consumers on social media platforms, this information obtained by monitoring will allow them to gain insight on what their consumers want. It also provides advanced warning for negative publicity. But monitoring is just the start. Businesses also need to respond to consumers by pinpointing conversations for personal interaction with the consumer. This responding can be positive if it is done to provide customer service or to uncover certain leads or to deal with crisis management. Next, the authors believe that it is important to amplify their conversations with their consumers. They explain that â€Å"amplification involves designing your marketing activities to have an inherently social motivator that spurts broader engagement and sharing. This means that businesses should invite consumers to join into a conversation. They should also have ongoing programs and share new content. It is also important for businesses to provide opportunities for sharing back. Finally, businesses should focus on offering experiences that customers want to share to others† (Divol.6). An example of this amplification comes from Starbucks. â€Å"Starbucks wanted to increase awareness of its brand. To do this, the company launched a campaign which challenged their users to be the first to tweet a picture for one of the new advertising posters which the company had placed in six major cities providing the winners with $20 gift cards. This got millions of fans speaking about Starbucks and their current promotion. By giving consumers a reason to speak about a company’s brand, they are able to quickly and effortlessly create customer brand awareness and therefore, save millions of dollars in advertising† (Divol.7). Finally, the authors believe it is important to lead consumers along long term behavioral exchanges which will keep them coming back for more. Companies can influence behavioral changes by creating a buzz, asking for feedback from customers and creating promotions which actively involves consumers. In order to have successful marketing campaigns in the 21st century, mangers need to change their thin king and attitudes toward these new additions to the marketing mix. They need to realize, accept and understand that a large amount of information about their products and services are being talked about via social media outlets. They also need to understand that the communications occurring on these platforms are directly impacting all aspects of consumer behavior. Managers should be aware that â€Å"consumers are reducing their reliance on advertising and traditional elements of the promotional mix as a source of information to help make their purchasing decision,† (Mangold and Faulds.361). In order for marketing managers to drive a successful social media campaign, these managers need to learn to communicate with their consumers on the medium and not to speak at them as illustrated by the examples above. How can Social Media be used to Benefit Businesses? Though the social media platforms used in China and the US differ, the basic benefits of social media to businesses are the same. The main goal of social media in marketing campaigns is customer engagement. Just like with traditional marketing, social media can be utilized for customer engagement. As mentioned previously, social media allows the consumer to communicate on a massive scale to one another on their experiences with particular products. In order for a business to benefit from this, marketing managers need to focus their efforts on shaping the conversation. The following paragraphs explain ways in which businesses can take control of social media conversations. Consumers prefer to communicate with likeminded people. One way that organizations can control this is by providing platforms, which allow likeminded people to network. Organizations can create online communities which consumers with the same interests and values can come together to communicate about similar intere sts. These â€Å"networking opportunities do not have to take form in social media platforms to be effective. For example, movie premiers bring together die-hard fans who like to attend midnight showings so they can be the â€Å"first to know† about the movie. Similarly, Apple has effectively been able to drive iPhone fanatics together who wait in long lines to be the first to purchase the new product. Creating excitement through events and through online forums will benefit the organizations. As the authors state, â€Å" the experience of participating with likeminded individuals in highly anticipated events becomes memorable and is likely to e talked about for years to come† (Mangold and Faulds.361). This is the type of positive conversations organizations can benefit from. Consumers also feel most engaged when they are able to give feedback. This way they feel like they are being heard. Organizations can also use contests and free give a ways in order to engage with their consumers. However, it is important to remember that organizations want to have meaningful conversations with their consumers. If all their consumers are talking about is getting free stuff from them and not about the products and services that these organizations may offer, then that means that companies are not using social media effectively. A way in which organizations can effectively use contests for engagement is by having contests in which consumers are actively involved in promoting a certain product. â€Å"Enabling consumers to see others using the product can entertain and engage consumers while communicating product benefits† (Mangold and Faulds.362). Other ways in which organizations can utilize communication to consumers via social media is by providing information to consumers. Using social media platforms to introduce new products or to provide answers to questions are a few ways in which companies can insure that their consumers are being informed. Some companies have established special websites that allows consumers to connect to one another and gather more information about specific products or services which they are interested. For example, Procter and Gamble created portion of their website called â€Å"Ask Julia.† This section of the website provides detailed information on many subjects related to the products which PG provide to their consumers. The more informed you are, the more you will communicate it to others. At times, it is important for businesses to think outside of the box with their campaign. A way they can do this and attract attention to them is by doing something outrageous to get their consumers talking. For example, Burger King played a joke on it customers by telling them that the Whopper would no longer be sold. They then recorded their customer’s reactions to the news which they posted online for consumers enjoyment. These reactions got Burger King’s consumers talking. Sometimes it is important for businesses to have a little fun with their marketing techniques as Burger King did in this example. Consumers also enjoy exclusivity. People generally like to feel special. Businesses have the ability to control this type of special feelings. Feeling special can occur if businesses offer products, information and special deals which are only available to a specific subset of customers. These positive feelings will most likely translate into positive talk among consumers. Some other ways in which companies can get their consumers talking is by make people want to talk about them. When Apple launched their first iPhone, it changed the way people looked at phones forever. Companies should design products with talking points in mind. If companies provide exclusive offers to their consumers, it will also get them talking as well. It makes the consumer feel important to the company and thus should lea d to positive talks from consumers. Finally, companies can support causes that are important to consumers and utilize the power of stories to create meaningful conversations. By doing so, they can connect with those consumers which may be emotionally linked to a specific causes. Due to this linkage, these consumers may be more likely to purchase a company’s product. How can companies measure the effectiveness of social media? After doing a lot of research, I have found that both American and Chinese companies use the same or similar metrics to track their social media success. Since social media is fairly new in the marketing realm, most companies have struggled translating the effectiveness of their social media into actual numbers in term of return on investment for their companies. But companies can do themselves a favor by tracking specific metrics which can tell them how successful their campaigns are in terms of reach. In terms of social media, reach is defined as the number of people who see the conversations which occur between a specific business and other consumers or social media users in general. As stated before, the purpose of social media is to hold conversations with potential new customers on these platforms; it is all about engagement. In terms of conversation, it is important for a company to measure the number of conversations they have with their â€Å"fans† or â€Å"followers,† the speed of the responses they are getting from their fans or followers and the company’s ability to hold a single conversation. It is important to see what your fans are talking about. The conversations must be of quality and less so about what someone is getting from the company i.e. â€Å"free stuff.† But while social media thrives on conversation, the metrics that can be used to see the effectiveness of a social media campaign stretches much wider. The following lists some of the metrics that a company should look for in order to determine whether their social media campaign is really having an impact on their company: * Social Connections and Page Views: How much exposure is your site getting on social media platforms? It is important for any company to keep track of the number of followers they are obtaining through their social media platforms * Quality of Followers/Fans: According to â€Å"Thoughtful China,† it is important that companies realize that it is not just about the number of followers or fans that the company’s page has but also the number of followers or fans which each individual person who is following the company’s site has. This will drive the reach and the impact which the company is having over the whole social media platform. (Thoughtful China Video). * Engagement Rate: â€Å"A good social media marketer needs to know when he or she posts something that creates a reaction or follower engagement,† (Gold.1). It is important to keep track of positive and negative feedback gained from certain posts. It is also important for a company to keep track of what is known as the â€Å"retweet rate.† This is in essence is keeping track of the number of times you are retweeted every time you post a single tweet. This flows into the next metrics, reach. * The Reach of your Social Media Campaign: This includes a number of things. One of the main things to look for is your company’s â€Å"share of voice.† This simply refers to the number of people on social media which is talking about your company in comparison to your competitors. It is important for a company to think about reach in this manner; â€Å"Am I doing better than last week or last month and what did I do to improve or hurt my performance or reach?† (Gold.1). The more effort companies put into their social media campaigns, the higher the return. Studies show that if a company can convert â€Å"7% of fans or followers into customers this will translate into 40% of sales† (Thoughtful China Video). Since there are extremely high volumes of people using social media platforms, it is hard to say exactly how many people you engage with turn into buyers of your product. But since social media can be used all along the value chain, it is important for businesses to look at the ROI of social media in terms of its overall business impact, not just its impact on sales. Without impact measurements, it is extremely difficult for companies to justify investments in social media and to compare social media marketing with other marketing mediums. Key performance indicators are vital in making the case for social media. According to McKinsey Company, a comprehensive measurement rationale should consist of three levels of KPIs. Level one should consist of a basic KPI system that measures engagement and consumers feelings of the companies’ social media efforts on all different platforms. Metrics such as the ones mentioned above can be used to stratify this level measurement. The company also suggests that level two should consist of business case logic. McKinsey Company recommends that â€Å"companies should create business cases to assess the value of specific activates, like campaigns, or decisions, like platform choices† (McKinsey Company Buzz into Gold). An example could be tracking the value of a Facebook fan. A company should create a calculation that recognizes the average number of contacts created through one Facebook fan. The third and final level consists of gross rating points which will allow companies to make social media comparable across all platforms. McKinsey Company notes that â€Å"for traditional marketing, gross rating points (GRPs) measures advertising intensity of a campaign as a whole. This traditional rating can also be used as a metrics which is used specifically for social media. This measure would be based on the number and reach of the companies posting through multiple social media platforms and would be calculated as the number of people reached multiplied by the number of times these people are reached per day or week (which ever the company prefers). Based on the information above, it is clear that there are many ways in which companies can measure effectiveness of their social media campaigns. The question that needs to be answered now is are American and Chinese companies successfully measuring these metrics? The answer: some companies recognize the importance of these metrics more than others and are doing a better job of tracking this information than others. Here are just a few examples of Chinese and American companies who have used social media as a marketing tool successfully. AJ Bombers: An American Company who experienced social media success AJ Bombers is a burger joint located in Milwaukee Wisconsin. Joe Sorge, the owner of the restaurant changed the way he promoted his company and turned it strictly into social media marketing. He believes that successful social media marketing starts with a great product, something he believed his restaurant had; the best burger in town. Sorge decided to get rid of all forms of traditional marketing that he had previously used to promote his restaurant. Before making the switch to strictly social media, he relied on only using email marketing as a method of marketing his restaurants. Sorge started experimenting with Twitter. He first searched to see what people were saying about his restaurant and he eventually decided to create an account himself so that he could respond to what his customers where saying about his restaurant. By doing this, he was able to create meaningful relationships with his customers and began to see positive reactions from his customers whom he had communicated with via Twitter. The power of social media became evident when Sorge realized that his account had the ability to reach hundreds and thousands of people through his Twitter account. Even if he did not directly engage with some of his customers, they were able to see the conversations going on, and if they liked something they heard or saw, they were able to retweet it to friends and family. The restaurant was previously known for its events. When Sorge realized the benefits of social media, he quickly used this to help promote the events which occurred at his restaurants. He used social media platforms to drive sales for AJ Bombers. One example of an event that Sorge put on was the, â€Å"I’m on a boat badge party.† He partnered with foursquare to create a check in point for his restaurant. Then he used Twitter and Facebook to promote the event. This event allowed customers to earn an â€Å"I’m on a boat badge.† He also partnered with a local outdoors store to obtain boats which customers so that customers could earn their badge by taking part in challenges after checking in. During the event, more than 231 people checked in to the foursquare events page. The event resulted in the single best day of sales that the restaurant has ever seen and the employees had to turn away customers because they did not have enough room to accommodate everyone who showed up. Sorge believed that the word of mouth buzz created by this event through various social platforms and the speed at which the information traveled is what lead for this event to be one of the most successful events he has ever created. This example shows the how constant engagement with customers on social media platforms can be effective in attracting consumers to certain businesses. It also shows how fast communication happens via social media and how many people these conversations can potentially reach. This type of success is possible for all kinds of businesses if they know how to effectively engage with customers. IKEA China: Building a Loyal Following through Online Customer Engagement (Source: The China Observer) IKEA Group is the world’s largest furniture retail with over 280 stores in 26 countries. In 1998, IKEA chose Shanghai to penetrate the Chinese market. IKEA presently runs ten stores in nine cities in China and has achieved total sales of $755 million dollars with over 31 million customers visiting its stores in 2011. Since IKEA used a relatively conservative approach to opening new stores in China, IKEA location were limited, making it harder to reach the young generation of white collar consumers across China. The company found it challenging to build a distinctive brand and to influence Chinese consumers to purchase products since most people treated the IEKA stores as a place for entertainment and not to make purchases for new furniture. In October of 2010, IKEA decided to expand their emphasis on social media. The company started to organize events both real-world and virtual events to engage potential customers both online and offline. IKEA created its own profile on Douban, a Chinese social media platform which allows users to recommend, comment on and compare their favorite books, films and music. The company created a page which listed tips on decorating homes with IKEA products. In September 2011, the company launched on its page called â€Å"the dream home in films.† They encouraged users to upload screenshots of their favorite home furnishing styles from famous films and write a description of the scenes with each â€Å"episode† containing a different theme, focusing on different types of rooms in a virtual home. Participants could win gifts sponsored by IKEA. IKEA attracted a widespread and achieve engagement among Douban users; they are considered to be well-educated and creative urban Chinese. The online and offline event provided customers and potential customers with a way of expressing themselves which translated into a positive impression of the IKEA brand. IKEA’s profile page on Douban, increased to just over 30 thousand followers and 210 thousand visitors. IKEA was able to increase its sales by 20% in the 2012 fiscal year by investing in its brand in China through social media. Conclusion Businesses all over the world have switched gears and included social media as a part of their marketing efforts. With the ever evolving ways of the internet, it is important for businesses to realize how to use web platforms such as social media to help increase their bottom line. In order for companies to make sure they run a successful social media campaign, marketers need to educate themselves on the different ways to engage with their consumer on social media, and how to track these conversations in terms of ROI. Proper utilization of social media can lead to increased brand awareness, brand image but most importantly, the proper use of social media as a marketing tool can lead to increased sales. Works Cited Bodnar, Kipp. Generating Small Business Customers with Social Media.Hubspot.com. Web. Crampton, Thomas. Social Media in China: The Same but Different. China Business Review. ProQuest, 11 Jan. 2011. Web. 27 Oct. 2012. Divol, Roxane, David Eldmen, and Hugo Sarrzin. Demystifying Social Media. Demystifying Social Media. McKinseyCompany, Apr. 2012. Web. 20 Jan. 2013. Dove: Encouraging Female Consumers to Share Their Beauty Stories. The China Observer. N.p., 31 May 2012. Web. 20 Jan. 2013. IKEA China: Build a Loyal Following Through Customer Engagement Online. The China Observer. N.p., 22 Mar. 2012. Web. 20 Jan. 2013. Kuo, Kaiser. Blogs, Bulletin Boards and Business. China Business Review. ProQuest, Jan. 2009. Web. 27 Oct. 2012. Lipsman, Andrew, Graham Mudd, and Mike Rich. Power of Like: How Brands Rewach (and Influence) Fans Through Social-Media Marketing. Journal of Advertising and Research 52.1 (2012): 1-24. Web. Mangold, Glynn, and David Faulds. Social Media: The New Hybrid Element of the Promotion Mix. Harvard Business Review (n.d.): 1-9. Web. Nooruddin, Zaheer. 7 Steps to Weibo Success. China Buisness Review. ProQuest, July 2012. Web. 27 Oct. 2012. Schmidt, Stacey, and David Ralph. Social Media: More Available Marketing Tools. The Business Review. ProQuest, Dec. 2011. Web. 20 Jan. 2013. Turning Buzz into Gold. McKinseyCompany. McKinseyCompany, n.d. Web. 20 Jan. 2013. Gold, Harry. 14 Social Media ROI Metrics You Can Use Right Now! ClickZ. Click Z Marketing and News, 21 May 2012. Web. 21 Oct. 2012. http://www.clickz.com/clickz/column/2178428/14-social-media-roi-metrics. Social Media Metrics. Thoughtful Media Group. N.p., n.d. Web. 21 Oct. 2012. http://www.thoughtfulchina.com/en/social-media-metrics-en.html.

The Killing Game Essay -- essays research papers

â€Å"The killing game† Before reading â€Å"The killing game† by Joy Williams, I considered myself a â€Å"non-hunter†. However, after reading â€Å"The killing game†, I had mixed feelings of how I felt about hunting. I think Williams unjustly stereotyped all hunters as being â€Å"immoral† without consideration for another point of view. I decided to look equally at both sides of this issue to determine which side, â€Å"non-hunter† or â€Å"anti-hunter†, I would support. I interviewed my friend, Dona Mayo, about hunting. I believed that she would know about hunting since she had hunted in the past and her father is an active hunter. She considers herself to be a â€Å"non-hunter† now but does support the rights of a limited amount of hunting for appropriate reasons. Her family always takes home and eats all the animals they kill. Any left over meat is donated to church or given to other families. Every edible part of the animal is eaten. The head is kept as a trophy if it has a good rack. They prefer to hunt deer, turkey and squirrel. At one point, in 1985 lots of people were laid off from work. They had to rely on hunting to supply them with meat when they could no longer afford to buy any. She did have a friend of hers that was involved in a hunting related accident. His name was Chris, when he was thirteen he had accidentally shot and killed his father by laying a gun that had a bullet lodged in the rifle while climbing a fence. It is illegal to hunt in state parks in Mississippi. Taxpayers pay extra for l...

Alcoholism and its effects on society Essay

The alcohol is a terrible disease that effects not only your own body and mental health but also it effects everybody who surrounds you. By being an alcoholic you are experiencing all different types of problems. It can be either a problem with a lack of money that will bring you to the friends who are going to get tired of it sooner or later, or alcohol will ruin your healthy relationship with your family and your lovely kids. People who are suffering from this disease are usually not successful in anything they are trying to do. Alcohol is simply ruining your life. Alcohol and financial problems We consider an alcohol as a drug that makes you addicted to it really quick. Person will be thinking that one drink will not do anything to him/her, and that might be right. The next time that person will be thinking that if one drink did absolutely nothing to him/her then what could happen with two drinks. And he/she will be keep on going and going until they will reach that point where they realize that they are a typical alcoholics. It’s just like that story with a frog. â€Å"If you put a frog into the bowl with a temperature lower than her body’s, she will jump out immediately. If you put her into the bowl with exact the same temperature as her body or a little bit wormer then she will stay in there. You can be increasing the temperature but the frog will still stay in there because she is not feeling the difference, and she will be there until she literally cooks alive.† Same thing happens to the alcoholics, they are simply not feeling any difference in the ir body temperature. They will be just drinking until they either pass out or just â€Å"cook alive†. Thru all this times they will be spending a quite a bit of money and since they are drinking and keep on wasting time to go buy drinks, that means they are not working most of these days, simply because they are drunk. That can cause them losing their job. The costs of alcohol increase as the alcoholic person builds tolerance to the drug in his or her system. Let’s assume that a beer cost $5 per six pack. That means they will be spending more than $500 a year. If they would stop drinking and  start saving those money, they would’ve easily go to Cuba every year, but instead they choose alcohol. Alcoholics will just keep on spending money until they will reach that point where they will have neither money, neither a life around them and they will think that it’s time to stop now, but no. They are not going to be able to do it that easily, because they are way too addicted to it now! At that point alcoholics will try to go to the hospital where they can get some treatment. According to the website Drug Rehabs, a week at some live-in treatment centers can cost the patient several thousand dollars, as much as a luxury hotel. Also another way they can lose their money is by causing damage not just to themselves but to others as well. The alcoholic person can easily hit another car, that will not only cause a mechanical damages but also in the worst case it can cause death to the innocent person. All this consequences will tear apart the alcoholic. And that’s where they might collapse and commit a suicide. Alcohol and friends Friends is one of the most important things to have in the life. They are always there to provide support and to help thru the hardest times. Friends are playing a big role in any anybody’s life. When person under the effect of alcohol he/she don’t understand all of importance. They can easily harm their best friend, assault their best friend or even kill without even knowing why they are doing it. Of course friends will try to help, they will do everything possible to get that person out of that situation. And he/she still will be drinking and enjoying the moment, they are not going to stick around for that long. Maybe after that person wakes next morning sober and will try to say sorry to their friends. They are not going to be there anymore, because they give a chance to change but unfortunately it wasn’t as important as a beer. In other way if that person have a non-drinking company then it will be easier for him to influence all of his friends just to join him or at list one, then to go thru all this treatments. The alcoholic might ruin the whole life of that person, their dreams, future, maybe even a family, just by influencing him to have some shoots with you every other day. Also there have been so many situation where drunk friend was driving his other friends and suddenly he lost control and all of them died. Alcohol and relationship problems Alcoholism are likely to cause harm for anyone in a relationship with the sufferer. People who find themselves in a romantic relationship with an alcoholic may end up making excuses for their lack of attendances or improper conduct at social functions. Family problems, such as arguing, bickering, stonewalling, withdrawal, and generally poor communication can be find in any couple/family who have an alcoholic person. Families rely heavily on one another for support. This includes both financial and emotional support, which alcoholism can erode over time. Alcoholic person cannot provide neither a money for food and cloth, neither a roof above their head. Families rely heavily on one another for support. That support can easily be demolished by a stupid intoxicated liquid. When alcoholics where trying to build that relationship to have a better life for theirs children and themselves. Instead of fighting thru that, trying to be better they simply gave up and said no to everything they h ad. Now the only thing they will have is a castle out of empty beer bottles. Alcoholic Parents and Children Having an alcoholic parent is one of the worst things that could happen to the child. Children are likely to experience a number of problems related to the parents when alcoholism is involved. They may experience neglect or physical and mental abuse as a parent loses awareness of their actions due to the effects of alcohol. After all of that children might find problems with their own social development. An alcoholic parent unwilling or unable to support the child’s endeavors. This can range from missed events such as soccer games to birthday parties. Kids who are grow up in a family with one or more alcoholics often have emotional problems. Their homes are filled with conflict, tension and stress. As a result many children’s feel depressed and anxious. They might be even afraid to go to school, wet their beds, cry or have night mares. At the end they simply can isolate themselves or develop fears. Children who are living with alcoholics have a higher chance of becoming an alcoholic themselves and they will likely try their first drink before or during their teenage years. In conclusion I would like to say that all this problems would never happened if there was no alcohol involved. There would never been any children who are becoming  alcoholics at age of 15 just because their parents were doing that as well. There would have never happened any innocent deaths due to impaired driving that involve innocent people. None of this problems would never have been raised if only you just had said NO I’m not drinking. Why make it complicated, your life would’ve been much easier. As Jim Carrey said â€Å"I’m very serious about no alcohol, no drugs. Life is too beautiful.† References List http://www.ehow.com/list_7354573_financial-problems-alcoholics.html#ixzz2nLIDaemf http://www.alcoholic.org/research/do-you-have-to-be-an-alcoholic-to-experience-problems/ The story with a frog is from my head. I red it long time ago in one article. I wrote this in case you will ask for the references and where I got from. Alcohol and children – source: Book – Alcohol by Judy Monroe 1994 http://drgaryseeman.com/resources/arel.php http://www.brainyquote.com/quotes/keywords/alcohol.html#u9Y6JPEWjc6Fzyra.99 http://www.alcoholaddict.info/alcohol-addiction/alcoholism-affects.html

Hippocrates The First Ever Epidemiologist - 1854 Words

Hippocrates, the first ever epidemiologist, was born into a family of doctors on the island of Cos. He was a Greek physician who has been known as the â€Å"Father of Medicine†, for his intelligence and contributions to medicine, which included detailed observations of different diseases and its effects. He had the understanding that the environment in which one is surrounded by can be both positively and negatively affecting to one’s health. Hippocrates discovered the theory of the four humors; blood, phlegm, yellow bile, and black bile. According to him, each humor corresponded with its own season, element, organ, and so on. The deficiency or imbalance of any one of these humors was thought to be the cause of disease and illness. He strongly†¦show more content†¦Galen began his medical school training at the young age of 16, at the medical school of Pergamum. He became a surgeon to the gladiators, where he gained fame and that led him to become the greatest physician of ancient Rome. He further advanced the medicinal foundation that Hippocrates had laid out. He had a yearning to gain knowledge about the human anatomy and how the organs function, and throughout his journey, he became a well-known anatomist. Galen has been considered to be the discoverer of pulse diagnoses, which is still heavily relied on. He founded the system of Galenic degrees, which assisted health care providers to evaluate the effects of medicines. His most famous formula was Theriac, which was a concoction conceived of sixty four different ingredients that he believed was a cure-all for many diseases. Galen performed experiments on living apes in order to further gain knowledge about anatomy and physiology. In doing so, he became one of the first physiologists to research kidney functions and the spinal cord. Galen’s most significant contribution was that of the pneuma, the necessary circulation of air within the body for normal systemic functioning of th e body’s organs. Galen strongly believed in the idea that form follows function, and that in order to understand any organ’s function, its form must be studied first. Anton van Leeuwenhoek was the first person to