Friday, May 15, 2020

A Global E Commerce Company Called Alibaba ( China ) Co,...

1. Introduction Concern about Big Data has been heightened in recent years. The report intents to first discourses the definition of Big Data, relationship between business analytics and Big Data, and several commercial softwares of Big Data. Then the report will illustrate a case study on a global e-commerce company called Alibaba (China) Co, Ltd with company background information, challenges when facing and applying an accounting information system of Big Data and Benefits that Big Data bring to the company. It should be also noted that the report heavily emphases the impact of Big Data particularly through an accounting perspective. As a consequence, the report will come into a conclusion on implications of Big Data to business organizations. 2. Description of Big Data Data are raw materials that constitute an information system. When it comes to Big Data, the common perception of the ‘Big’ is in size, which can be elaborated as significant, complexity and challenge (Ward Barker 2013). The magnitude is similarly addressed to volume, velocity and variety (Douglas 2001). Howie, one of the Microsoft engineers, succinctly discoursing Big Data as the expression progressively adopted to define the process of exercising serious computing power – the up-to-the-minute in artificial intelligence – to colossal and often highly intricate sets of information (Howie 2013). These diverse explanations present a perspective that Big Data appears as a more integrity andShow MoreRelatedCase Study on Ebay18810 Words   |  76 Pagesfollowing questions: 1.Till 2005, eBay EachNet was the leader in the Chinese e-commerce market, controlling more than half of it. But eBay EachNet soon lost its market leadership position to Taobao.com (Taobao). In this context, analyze the reasons that can be attributed to Taobao’s edge over eBay. 2.a. To enable people to trade with each other, Pierre Omidyar created a marketplace in September 1995 which was later called eBay. By mid 1997, eBay received one million page hits per week with 15,000Read MoreBaidu Valuation at IPO9089 Words   |  37 Pagessearch engine in China. After three rounds of private funding, Baidu registered to go public on the NASDAQ Stock Market (Ticker Symbol: BIDU) on August 5, 2005. (See Exhibits 1 and 2 for a listing of Baidu’s private funding sources and pre-IPO share allocations.) The initial public offering (IPO) turned out to be one of the highest-profile debuts since the Internet bubble burst in 2000. The stock price jumped 354 percent on the first day of trading and closed at $122.54, valuing the company at about $3Read MoreMarketing and Internet Service Industry Essay example10345 Words   |  42 Pagescontribute myself to this program. T heir helps directly and indirectly push me to finish this dissertation. Table of Contents Table of Contents 2 List of Figure 3 List of TablesChapter One Introduction 4 1.1 Background of Chinese Internet service industry 5 1.2 Background of Tencent 7 1.3 The current events - Tencent VS 360 Safeguard 9 1.4 Scope, sources and methodology 10 Chapter Two: Literature Review 12 2.1 PEST analysis 12 2.2 SWOT 15 2.3 More on the differenceRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 Pages CONTENTS: CASE STUDIES CASE STUDY 1 Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5

Wednesday, May 6, 2020

Inter Country Adoption Is Becoming More Prevalent Among...

Inter country adoption is becoming more prevalent amongst American citizens. The process of adopting a child from another country can be tedious, but the very particular precautionary measures and steps are set in place to ensure not only that the child’s best interest are at the center of the adoption but to also ensure that the adoption is legitimate in both the country of origin and in America. The process of adopting from countries that have ratified The Hague and non-Hague countries are different and will be outlined below. The Hague was ratified in 2007 in the United States and outlines the procedure for inter-country adoption for citizens of countries that have adopted it. Before an adoption can take place, it must be established that the child is adoptable, meaning that the proper authorities have made efforts in pursuit for the child to be adopted within the country and that the child does not have a suitable family to care for him. (Article 4) After the child is deemed adoptable, with the child’s best interest always at the forefront, one needs to attain consent in writing from the birth mother and the proper authorities, it is forbidden for such consent to be induced by payment of any sort. (Article 4) Also, after weighing the factors of the child’s age and maturity, the child needs to be counseled, his wishes and opinions need to be considered, and only after he has freely consented without any form of bribe, then the process can continue. (Article 4) Next, theShow MoreRelatedNature of Indian Constitution11177 Words   |  45 PagesConstitution of India- Whether Federal or Unitary It has been the matter of debate among the scholars that whether the constitution of India is completely federal or unitary in nature. But actually Indian constitution contains both features of a federal constitution and unitary constitution. But for the very clear picture of this conclusion first of all we have to know that what is the federal constitution and what is unitary constitution. What feature of Indian constitution makes it federal or whatRead MoreIntercultural Communication of American Tv Series in China6643 Words   |  27 Pagesç ¾Å½Ã¥â€° §Ã¥Å" ¨Ã¤ ¸ ­Ã¥â€º ½Ã§Å¡â€žÃ¨ · ¨Ã¦â€"‡åÅ'â€"ä ¼  Ã¦â€™ ­Ã¦â‚¬ Ã¨â‚¬Æ' Ã¥ §â€œ Ã¥  Ã¯ ¼Å¡ Ã¥ º ·Ã¤ ¿Å Ã¨Å  ³ Ã¥ ­ ¦ Ã¥  ·Ã¯ ¼Å¡ 200903010104 ç ³ » åˆ «Ã¯ ¼Å¡ Ã¥ ¤â€"è ¯ ­Ã§ ³ » ä ¸â€œ ä ¸Å¡Ã¯ ¼Å¡ è‹ ± è ¯ ­ Ã¥ ¹ ´Ã§ º §Ã§  ­Ã§ º §Ã¯ ¼Å¡ 2009ç º §3ç  ­ æÅ'‡å ¯ ¼Ã¦â€¢â„¢Ã¥ ¸Ë†Ã¯ ¼Å¡ 刘ä ¿Å Ã¦  ° Cross-cultural communication of American TV Series in China –illustrated be the example of The Big Bang Theory Submitted by kang Junfang Student ID number (200903010104) Supervised by (Liu Junjie) A paper submitted in fulfillment of the requirements of the degree of Bachelor of ArtsRead MoreAnalyzing the Polluter Pays Principle Through Law and Economics5023 Words   |  21 PagesSir John Houghton The paper starts with the basic knowledge of the Polluter Pays Principle and proceeds with the Historical evolution of the principle. The paper also deals with how the International and national development of the principle. The adoption of the principle in the legislation and judiciary is also dealt in detail in the paper. The later section of the paper deals with the disadvantages of the principle and ends with the conclusion. Introduction The ‘polluter pays principle’ statesRead MoreIct and Ebusiness Retail Industry88499 Words   |  354 PagesDirectorate General, launched the Sectoral eBusiness Watch (SeBW) to study and assess the impact of ICT on enterprises, industries and the economy in general across different sectors of the economy in the enlarged European Union, EEA and Accession countries. SeBW continues the successful work of the e-Business W@tch which, since January 2002, has analysed e-business developments and impacts in manufacturing, construction, financial and service sectors. All results are available on the internet and canRead MoreFamily Tree19118 Words   |  77 Pagescomparison of approaches and findings. The goal of this report is to clarify the understandings and the uses of the most influential theories, strategies, and techniques. Theory refers to sets of concepts and propositions that articulate relations among variables to explain and predict situations and results. Theories ex plain the nature and causes of a given problem and provide guidelines for practical interventions. Diagnoses of problems translate into strategies, that is, specific courses of actionRead MoreEmilio Jacintos Trading Cooperative19425 Words   |  78 Pagescooperative laws and ways of doing business, will hopefully make it even more useful. Although we focus on cooperative businesses in the United States, and draw most of our references from the agricultural sector, most of the book’s content is pertinent to cooperatives anywhere, in any sector. Readers are encouraged to seek out other publications that deal more extensively with cooperative laws in their own states and countries, and provide more detailed information on consumer, service and worker-owned cooperativesRead MoreInternational Management67196 Words   |  269 Pageseconomies. Most countries and regions around the world are inextricably linked, yet profound differences in institutional and cultural environments persist. The challenges for international management reflect this dynamism and the increasing unpredictability of global economic and political events. Continued growth of the emerging markets is reshaping the global balance of economic power. Many emerging markets continued to experience growth during a period in which developed countries saw their economiesRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesand Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History Eric Sandweiss, St. Louis: The Evolution of an American Urban Landscape Sam Wineburg, Historical Thinking and Other Unnatural Acts: Charting the Future of Teaching the Past Sharon Hartman Strom, Political Woman: Florence Luscomb and the Legacy of Radical Reform Read MoreProject on Risk Management46558 Words   |  187 Pagessuccess of the banking Industry in India. Detailed data and analysis helps an investor, financial service providers, and global banking players navigate the evolving market of banks in India. The nationalized banks have more branches than any other types of banks in India. Now   there are more than 35000 Branches in India .Investments of scheduled commercial banks (SCBs) also saw an increase from Rs   8,04,199 crore in March 2009 to Rs 8,43,081 crore in the same month of 2009. India s retail-banking assetsRead MoreUAE Consumer Lifestyle Analysis42818 Words   |  172 PagesTweenagers 7 Teens 8 Twenty-somethings 10 Thirty-somethings 10 Middle-aged Adults 11 Older Population 12 Table 1 Consumer Segmentation: 2005-2009 12 Table 2 Consumer Segmentation: 2010-2020 13 People 13 Population 13 Marital Status 14 Town Or Country 15 Table 3 Population by Age: 2005-2009 15 Table 4 Population by Age: 2010-2020 16 Table 5 Male Population by Age: 2005-2009 16 Table 6 Male Population by Age: 2010-2020 16 Table 7 Female Population by Age: 2005-2009 16 Table 8 Female Population

Tuesday, May 5, 2020

1984

1984-Winston Smith Essay WINSTON SMITHWinston Smith, the main character in the novel 1984, rebels, acts stubborn, and shows braveness against the Party in many ways. The Party is a group who controls the people of Oceania. There are many rules that the people must abide by. If they dont and they get caught, they will be punished. Winston was one of those people who rebelled until he got caught. One of the ways he rebelled against the Party was at the beginning of the novel. Thinking negatively against the Party is a crime. You are supposed to believe what the Party wants you to believe and if you dont, then you are causing a crime. Winston never really believed in the Party and by showing that he didnt he didnt participate the correct way in the Two Minutes Hate. In the Two Minutes Hate, you are shown a type of movie for two minutes which is about the enemy to the Party and you are supposed to cheer against it. Winston just watched the people yell and scream for a while and then he started to join in and realized that The horrible thing about the Two Minutes Hate was not that one was obliged to act a part, but that it was impossible to avoid joining in. Winston also acted very brave toward the party. To show his braveness, he dated Julia and wrote bad things against the Party when he knew it was wrong. Winston knew that if he did get caught, he would get punished but he act ed brave and did it any ways. Here is an example of his braveness in the novel: His pen had slid voluptuously over the smooth paper, printing in large neat capitals- DOWN WITH BIG BROTHERDOWN WITH BIG BROTHERDOWN WITH BIG BROTHERDOWN WITH BIG BROTHERover and over again, filling half a page. Winston did not only rebel against the Party and act brave, but he also acted stubborn. At the end of the novel, Winston ends up getting caught rebelling against the Party. He was then forced to go to the Ministry of Love. There, OBrien controlled the torture that Winston had to go through to be brain washed into believing in the Party. Although Winston was tortured very severely, he used his stubborness to last as long as he could before giving in. Here is an example of his stubborness: OBrien held up his left hand, its back toward Winston with the thumb hidden and the four fingers extended. How many fingers am I holding up, Winston?Four. And if the Party says that it is not four but five-then how many?Four. I think George Orwell used the character of Winston Smith in 1984 to show how easy it is to be brainwashed. Winston used his braveness to rebel against the Party even though he knew he could get caught and then when he did, he used his stubborness to try not to give in to the torture but he ended up failing. After reading my examples, I hope you understand that although he does get caught, Winston is known, by the readers, for his rebellousness, braveness, and stubborness against the Party. Book Reports

Sunday, April 12, 2020

Challenges of Women in China

Topic Paragraph In many societies, women are faced by challenges they have to deal with on a daily basis. Some of the challenges they face deprive them of their capacity to sustain their livelihoods hence compelling them to lead lives of poverty.Advertising We will write a custom proposal sample on Challenges of Women in China specifically for you for only $16.05 $11/page Learn More In China, women who live in rural areas prone to floods go through a lot of suffering when the floods occur (Du and Zheng 75). Some of the factors that make them suffer include lack of planning on how to mitigate the effects of floods and inadequate disaster preparedness. As a result, there is need for women to be empowered through various projects that attempt to reduce their vulnerability to natural disasters. Among the organizations that have taken the lead in addressing the challenges women face in China is China Women’s Development Foundation. The foundation inten ds to work on a project that will deal with the challenges women are exposed to due to natural disasters. This detailed proposal provides the funding agency with a breakdown of how the project will be undertaken (Community Projects Funding 5). Funding Agency and its Guidelines The funding agency to provide funds for the project is known as Women’s Hope and Education Trust. It is an international organization that funds women’s projects with the aim of empowering them and reducing some of the problems they go through. The agency has a number of guidelines that should be followed in order for funds to be granted. The first guideline is that the group seeking the funds must have worked for at least two years and its membership must exceed eight people. The second guideline is that there must be a guiding constitution for the group. The third guideline is that the group should demonstrate leadership qualities and preparedness to impact the community positively. The fourth guideline is that the group should prove its inability to pay the required money and finally, it should be ready to receive further training in educational institutions.Advertising Looking for proposal on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Literature Review Project Summary Most women in China are exposed to many social problems due to lack of financial resources and the fact that education chances for women are limited. When natural calamities such as floods take place, people suffer with women bearing the brunt of such calamities hence the need to find ways to reduce the adverse effects that come with floods. In China, women who live in the river basins are exposed to high economic risks since such calamities occur repeatedly. Despite the fact that the calamities are seasonal, once they occur women lose their livelihoods, housing and even deaths are recorded. This happens as a result of lack of enough planning, a bsence of organizational skills and ineffective strategies to mitigate against such disasters. In order to deal with the unfortunate circumstances women find themselves in, Women’s Studies Institute in China intends to put in place mechanisms to counter the risks associated with such disasters and instead raise livelihood chances for the vulnerable women. The project intends to build capacity for women living in disaster prone areas to assess economic risks, embrace strategies of coping with the disasters and reduce the losses associated with the disasters. In addition, the project will increase the chances of livelihood for women by improving their access to markets, elaborate planning, quality production and encouraging women to work collectively. The project intends to boost new techniques of carrying out agricultural activities, make use of available subsectors and establish and support cooperatives with a strong emphasis on participation of women. Through the interventio n, it is anticipated that women and the community at large will gain new skills that will sustainably improve their chances of livelihoods after disasters. Problem Statement Women and other disadvantaged individuals in China who live in areas prone to floods are exposed to rising economic risks apart from having to deal with the difficult impacts of natural disasters. The nature of the land and topography in China exerts pressure on the environment hence it causes unexpected disasters such as floods.Advertising We will write a custom proposal sample on Challenges of Women in China specifically for you for only $16.05 $11/page Learn More Such disasters affect women negatively and make their lives difficult due to lack of economic sustainability. Floods in China lead to destruction of agricultural land, displacement of biodiversity, reduction in the productivity of human health and loss of livestock. These occasional occurrences make women even more vulne rable, destroying their source of livelihoods and making their sustainability mechanisms unfruitful. In addition, women more often concentrate on income generating activities that are not sustainable due to lack of enough planning, absence of organizational ideas and ineffective strategies of coping with the situations. As a result, there is need to put intervention measures in place in order to liberate the Chinese women who live in rural and vulnerable regions from the challenges they go through (Jacka and Sargeson 198). Project Description Following a request from the funding agency, this proposal is developed to create and implement an intervention mechanism aimed at improving the lives of the Chinese women and enhance their livelihoods. The proposal discusses strategic approaches that will be used together with the efforts of other organizations in managing disasters and reducing the vulnerability of women. The main contribution of the project will be the increase in livelihood chances for women, factoring in the natural calamities and working for a long-term sustainability for the vulnerable women. The project will look at the areas where women are vulnerable and marginalized and create strategies that will increase their knowledge and skills in sustaining themselves. Project Goals The project’s overall goal is creating better livelihoods for the Chinese women who face many challenges due to natural disasters and underdevelopment. Project Objectives The following are the objectives the project intends to achieve: Eliminate the economic risks that face women in rural areas as a result of natural calamities Enhance the capacity of the targeted women to identify, produce, finance and market the agricultural products they produce. Support the establishment of community-based organizations and develop strategies for marketing the products produced by the women in order to increase their sustainability. Project Results The following results are expect ed to be achieved by the time the project will come to an end.Advertising Looking for proposal on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More The women will have more knowledge on how natural disasters such as floods affect their economic sustainability. They will also have adopted appropriate participatory strategies to mitigate against the effects of natural disasters on their lives. In addition, the women will have acquired skills of managing the community-based activities aimed at improving their livelihoods. Project Methodology There are a number of components that will be adopted by the project in an attempt to implement the project methodology and eventually achieve the desired goals. Awareness and education on Disaster Preparedness The project will make arrangements for the women to be taught how to deal with disasters through workshops. This will boost their existing knowledge on disaster preparedness. The main focus will be the economic hurdles that are brought about by natural disasters. Some of the mechanisms that will be used to prevent the losses that accompany such disasters include community insurance. T his will be achieved through institutions owned and run by the community members especially women in order to reduce the economic burden associated with natural disasters. However, this is a concept that will be designed after consulting the affected communities to assess the needs and risks and then incorporate a participatory approach. At this level, it will be the goal of the project to carry out research and create practices of community insurance to establish mechanisms of handling economic downturns occasioned by natural disasters. Establishing Community-Based Organizations which are Sustainable Community based organizations make it possible for disaster interventions to be sustained for a long period of time. They are also responsible for promotion of good governance and equity. The project will offer its support to ensure that community based organizations take up the role of disaster management and marketing strategies in a more systematic way to reduce the risks of natural disasters. By using planned intervention measures, education and awareness will be generated through cooperatives to benefit the women (Chen 92). New Agricultural Techniques The project will strive towards the introduction of better irrigation mechanisms, cash-cropping methodologies and agro-forestry techniques. The vulnerable women will be provided with technical and financial assistance in order to effect the implementation of the techniques. Provision of technical assistance will be participatory in nature and also through production strategies. In addition, the women farmers will be given opportunities to attend agricultural fairs and other exhibitions. Works Cited Chen, Martha. Membership-Based Organizations of the Poor, Routledge New York: 2007. Print. Community Projects Funding 2009. Web. Du, Faghqin and Xinrhong Zheng. Women’s Studies in China:Mapping the Social, Economic and Policy Changes in Chinese Women’s Lives, Ewha Womans University Press: Seoul, 2005. P rint. Jacka, Tamara and Sally Sargeson. Women, gender and development in rural China, Edward Elgar Publishing: New York, 2011. Print. This proposal on Challenges of Women in China was written and submitted by user Galilea B. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Tuesday, March 10, 2020

Hamlet Essay

Hamlet Essay Hamlet Essay Many hundreds of years ago, William Shakespeare wrote what he thought to be a great fictional tragedy. He was right in one aspect, Hamlet did become on of his most successful plays ever written, it wasn't however as fictional as he might have believed. Many of the topics and ideas in this play reappear in our lives today.Hamlet likes to express his intense hatred towards his mother's new husband who is also his uncle. He makes it very clear that he thinks she made a horrible decision. This scenario reoccurs many times in today's society. Now that divorce is so prominent, the rate of second marriages has also increased. There are many times that the children involved don't like their new mother or father. Many times the parents take into consideration the thoughts of their children but in some cases, like that of Hamlet, the children aren't even thought of.English: 16th century illustration of The Spanish ...This caused a lot of anger towards the situation. He felt that h is mother was betraying his father by marrying his uncle. He was so upset about losing his father that he would have probably hated anyone his mother had married.One would think something that bothered Hamlet this much would eventually drive him mad but did it really? Hamlet was thought to have gone insane by Claudius and his fellow former schoolmates but was he actually as mad as he was perceived to be? It seems he had many reasons to be insane such as the death of his father, his mother marrying his uncle, the death of Ophelia, the fact that he had seen the ghost of his father and his constant need for revenge. His insanity was just a cover to hide what was really the problem, that he was burdened with extreme...

Sunday, February 23, 2020

Choose a topic Research Paper Example | Topics and Well Written Essays - 500 words - 1

Choose a topic - Research Paper Example long-term capital investments.  As many companies require credit and loans from banks to sustain the  business practice so if the payments are not made then the businesses tend to fail (Baily & Elliott, 2013). An individual gets affected of US Financial market crashes. It affects an individual as companies suffer losses, and they reduce benefits like health care and insurance. Moreover, due to low-income people will not be able save as they need to meet  daily expenses (Baily & Elliott, 2013). Answer 2: Primary role of Federal Reserve System is to provide the citizens of United States with a safer, flexible, as well as stable flow of monetary benefits. In the current economic condition, they have effectively participated reducing unemployment by introducing large-scale intervention that created money for them. The role of Federal Reserve Chairman is to protect the economy of United States against inflation and determine businesses in order to boost the economy, testifying twice a year and steering the FED to solve financial matter through consensus. In order to protect economic environment, the chairman of Federal Reserve can make monetary policy, supporting the economy by checking inflation. The role of Federal Reserve Board has the main role to devise U.S monetary policy and making key decisions at Federal Open Market Committee (FOMC). With respect to current economic condition, the board supervises the banking performances that affects the economy and most importantly as President of United States need to take approval from the board relating to financial, agricultural or industrial interests so they require to carry out effective decisions (Alessi & Sergie, 2013). Answer 3: The interest rates have an affect the United States when the prices in the Federal Reserve Board are fluctuated. Interest rate is basically the charges the lender take for lending money if there is lower interest rate people will have more money spend creating a ripple effect through

Friday, February 7, 2020

Business Law Term Paper Example | Topics and Well Written Essays - 1000 words

Business Law - Term Paper Example Yes, the surveys of the Coca Cola consumer experts can be admitted to court. According to the Federal Rule of Evidence Rule 702, expert testimonies that will assist the trier of fact based on sufficient facts or data are admissible to court. The survey must be a product of reliable principles and methods applied reliably to the facts of the case. Statement of Facts This office is considering whether to prosecute the Pepsi company for false advertising. Coca Cola company discovered that months ago, Pepsi company distributed a mailer directly to consumers as part of their campaign. The mailer focused on Coca Cola causing obesity and compared it to their own product. The mailer stated how Coca Cola products can make the consumers fat due to excessive sugar content. The mailer was distributed across the country to more than 1 million consumers between January 2011 to March 2011. ... Discussion It is very clear that Pepsi committed false advertising by distributing mailer that claimed Coca Cola’s products can cause obesity. In order to prosecute Pepsi for violating the Lanham Act, the company should be able to prove that the defendant made a false or misleading description in a commercial advertisement. This advertisement actually deceives and should likely influence the purchasing decision which injures the plaintiff as a result. Scotts Co. v. United Industries, 315 F.3d 264, 272 (4th Cir.2002). The challenge in this case is to prove that the advertisement or the mailer is intended to mislead or confuse the consumers upon a claim of implied falsehood. In short, a court may find the mailer statements literally false but absent a literal falsehood, statements can only be said impliedly misleading if presented with evidence of actual consumer deception. PBM Products LLC PBM LLC v. Mead Johnson Company, No. 10–1421 (4th Cir. 2011). In your case, since Pepsi did not literally and expressly stated that Coca Cola is harmful and can cause obesity, the company needs to supply evidence that the misleading statements made through the mailer confused and deceived the consumers. The court must determine if claims are made unambiguous and false. There are times that a literally false message may either be explicit or conveyed by necessary implication only. If advertisement is considered in its entirety, the consumers will know that the claim is clear and unambiguous. In the case of the mailer statements made by Pepsi, there is no express statement that Coca Cola is harmful and can cause obesity. But the relationship of the statements made shows